42,000+
Pets on Veta
Veta started as a shared Notion page between a worried owner and a second-opinion vet. It's grown into a team of twelve people who believe pet health deserves the same calm, joined-up infrastructure that human health is finally getting.
Our dogs and cats can't tell us when something's off. They rely on the tiny patterns we forget to notice — the limp that showed up once in August, the skin flare that only happens after grooming, the appetite dip that correlates with a new medication.
Veta exists so those patterns don't get lost between visits, apps, clinics, and years.
Most pet-health tools act like filing cabinets. We treat your pet's history as a living narrative — one that reveals patterns only when you can see it whole.
Care shouldn't shout. No streaks, no guilt, no gamification. Veta gently surfaces what matters and gets out of the way when it doesn't.
We never sell records. We never share without explicit permission. Your pet's history is portable, exportable, and yours forever — even if you leave.
In 2023, Nora's senior rescue Tucker had a bad week — lethargy, appetite loss, a rash on his side. His primary vet ran three tests. Nothing was wrong. A week later, his groomer mentioned the rash had shown up before, after the same oatmeal shampoo.
“The pattern was there. It just lived in four different places — none of them connected. That's when we realized: pet health doesn't need more features. It needs a memory.”— Nora Ellis, Co-founder
We sketched Veta on a flight back from Maya's clinic in Austin. Six months later, we shipped the first beta to fifty families. Today, Veta is the quiet health passport for forty-two thousand pets — and the number we're proudest of isn't users. It's the 3,100 early-warning patterns Veta has flagged since we started.
Product at Oscar Health. Rescue mom to Tucker and Juno.
12 years in general practice. Fellow, American College of Veterinary Internal Medicine.
Ex-Stripe infra. Previously built the records layer at a health-tech unicorn.
Led consumer design at a Series-C marketplace. Obsessed with calm interfaces.
Free to start. No credit card. Your data is yours — always.